00miami, fl · performance marketing + social
By Gabi is a Miami-based boutique marketing studio specializing in paid media and social media management, supported by content, email, landing pages and analytics. Strategy and execution stay hands-on, with clear reporting tied to the numbers that actually matter.
hello@bygabimarketing.comMSc Digital Marketing · IE Business School
02my story
i.
I'm Maria Gabriela — Gabi. I'm a Miami-based digital marketer with 5+ years of hands-on experience across paid media, social strategy, content and conversion.
Paid media is where I'm strongest: Meta, Google, TikTok and LinkedIn. In-house, I managed $3M+ in monthly ad spend and drove 10x month-over-month sales growth.
ii.
I completed a Master's in Digital Marketing at IE Business School in Madrid, sharpening the strategy, analytics and brand thinking behind the work.
iii.
I help brands connect the creative work people see with the performance data that tells us what to do next. You work directly with me, not a chain of account managers.
Based in Miami, I work with brands across the U.S. and LATAM in English and Spanish.
03experience
2026 – present
By Gabi (Miami)
Boutique performance marketing and social media studio. Paid media, social, content, email and websites for brands in the U.S. and LATAM.
2025 – 2026
IE Business School (Madrid)
2024 – 2026
Miami
2023 – 2025
Sales-Hub (Tech, Weston FL)
2022 – 2023
Q Link Wireless (Telecom, Dania Beach FL)
2020 – present
BIXA Products (Dairy & cheesemaking, Weston FL)
2019 – 2022
Florida International University (Miami)
04career track record · selected highlights
Selected results across prior in-house roles, entrepreneurial work and client engagements. Individual results vary.
core channels
No preset formulas. Channel strategy is built around your goals, economics, audience and growth stage.
capabilities
Every engagement is scoped around the business — not a preset package. Send me a message and we'll figure out where By Gabi can create the most leverage.
My strongest channel. Meta, Google, TikTok and LinkedIn campaigns tied to CAC, ROAS, leads and revenue — not vanity metrics. Full-funnel strategy, tracking, creative testing and ongoing budget optimization.
Platform strategy, content planning, publishing, community management and performance reporting for Instagram, TikTok and LinkedIn — built to grow the brand and support real business goals.
Short-form video, graphics, captions and campaign concepts made for organic feeds and paid campaigns — on brand, culturally relevant and designed to earn attention.
Newsletters, automated flows and campaign sequences designed to nurture leads, increase repeat purchases and keep your brand connected to its audience.
Conversion-focused landing pages and marketing websites designed to make the next step obvious — whether that means booking, buying, calling or submitting a lead.
Performance audits, measurement strategy, dashboards and ongoing reporting that connect marketing activity to actual business outcomes.
how we work
step 01
A full review of current channels, tracking, creative, funnel performance and market position.
step 02
A focused 90-day roadmap with clear priorities, targets, measurement and budget direction.
step 03
Campaigns, content and conversion improvements executed on a clear weekly cadence.
step 04
Ongoing performance reviews, structured testing and budget shifts based on what is actually working.
Let's look at what's working, what isn't and where the biggest opportunity might be.
No pitch deck. No pressure.
faq
Paid media and social media management are the core services, supported by content creation, email marketing, landing pages, websites and analytics when the strategy calls for them.
get in touch
Fill out the form and it comes straight to my inbox. Tell me about your goals, what you're currently doing, and I'll reply personally.
